Add your Google reviews to your website automatically
All those good reviews you've earned on Google are working hard where people are already searching. On your own website, where visitors decide whether to trust you, there's often nothing.
Where it hurts
You've built up a decent set of reviews, and they're genuinely persuasive. But they live on Google, and plenty of people land on your website first, from an ad, a business card, a recommendation, and see no proof at all.
The usual fix is worse than nothing. Someone copies a few nice quotes into the site by hand, they're clearly cherry-picked, they never change, and after a year they're stale and obviously so. Visitors can smell a hand-picked testimonial from a mile off.
So the most convincing thing you have, real words from real customers, either isn't on your site or is there in a form nobody believes.
What I'd build
I'd pull your live reviews, from Google and anywhere else you collect them, straight onto your website and keep them updating on their own. New reviews appear automatically, they carry the star ratings and look like what they are, real and current. It works on the common site builders, WordPress, Squarespace, Wix and the rest. I'd place them where they earn their keep, next to your prices or your enquiry form, at the moment someone's deciding, and where it helps I'll add the behind-the-scenes markup that can put your star rating into your Google search result too.
What changes
- Your real Google reviews live on your own website
- They update on their own, so nothing goes stale
- Placed where visitors are deciding whether to trust you
- Can put star ratings into your Google search listing too
Related fixes
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