Set up a customer newsletter in Mailchimp
The cheapest sale you'll ever make is to someone who already bought from you once. A newsletter is how you stay the name they think of, and most small firms just never get it going.
Where it hurts
The intention is there. You've got hundreds of past customers who liked what you did, and every so often you think you should really email them about the new range, or the winter service, or the fact you're back from holiday.
Then you open Mailchimp, get lost in templates and audiences and merge tags, and shut it again. Or worse, someone sends one out that looks like it was built in 2009, breaks on phones, and half of it lands in spam.
So the list sits there doing nothing. All that goodwill, all those people who'd happily hear from you, and no way to reach them that doesn't eat an afternoon every time.
What I'd build
I'd get Mailchimp set up properly first: your past customers imported and tidied, a sign-up form on your site and social so the list keeps growing, and a branded template that looks right on a phone. I'd sort the technical bits that matter too, sender verification and the DNS records that keep you out of spam, plus a proper unsubscribe so you stay on the right side of the rules. Then the bit that usually kills newsletters, the writing. You jot down what's new, three rough lines is plenty, and an AI step turns them into a full draft in your voice, subject line included, sitting in Mailchimp for you to tweak and send. The blank page goes away; sending becomes checking, not composing.
What changes
- A tidy, imported list with sign-up forms feeding it
- Set up to land in inboxes, not spam folders
- Three rough lines become a full draft in your voice, ready to edit
- Sending an issue takes minutes because you're checking, not writing
Related fixes
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